Client
Abode Worldwide
Scope
Project Goal
Design a visually compelling, editorial-style Tech Index Report (PDF) to help Abode Worldwide position itself as a thought leader in the multifamily proptech space, while ensuring clarity across 38 tech categories and multiple industry sections.
The Challenge:
Abode needed to transform a dense, content-heavy report into a professional, easy-to-navigate document that:
Highlighted emerging tech trends and category breakdowns
Maintained a clean, journalistic feel
Clearly structured complex data
Was visually on-brand and accessible to a wide audience in the real estate and tech sectors
They needed a designer who could balance design aesthetics with content clarity.
The Solution:
Using a structured editorial approach, I designed a 20+ page PDF that felt both credible and engaging, including:
A clean typographic system for hierarchy and readability
Modular layouts to visually break up long-form content
Iconography and accent colors to support skimmability
Smart use of whitespace and alignment for a polished look
Export-ready files optimized for web and email distribution
The final design preserved the professional tone of the brand while improving the overall reading experience across all devices.
The Result:
The report was successfully published and distributed as a cornerstone piece of content marketing for Abode. It was used to showcase industry authority, support partnerships, and generate visibility across PR and tech audiences.
