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Brand Identities

Brand Identities

Brand Identities

Projects Done

8

Role

Branding

Graphic design is a fundamental pillar of effective brand guidelines. In today’s visually oriented world, the way your brand presents itself can make or break its identity. My brand guidelines rely on effective and customized graphic design for consistency across all platforms, fostering trust among consumers. Good design aligns logo usage, color palettes, and typography with the brand's vision, helping to stand out in a competitive market.

Graphic design is a fundamental pillar of effective brand guidelines. In today’s visually oriented world, the way your brand presents itself can make or break its identity. My brand guidelines rely on effective and customized graphic design for consistency across all platforms, fostering trust among consumers. Good design aligns logo usage, color palettes, and typography with the brand's vision, helping to stand out in a competitive market.

Graphic design is a fundamental pillar of effective brand guidelines. In today’s visually oriented world, the way your brand presents itself can make or break its identity. My brand guidelines rely on effective and customized graphic design for consistency across all platforms, fostering trust among consumers. Good design aligns logo usage, color palettes, and typography with the brand's vision, helping to stand out in a competitive market.

Project 1

Parents and kids alike embrace WePlay United, a novel brand that blends fitness and gaming. To create a thorough guideline for this brand to strengthen its recognition and commercial impact, was a creative challenge for me. The brand's criteria comprised a minimalistic color scheme, particular typefaces, precise logo specs and recommendations for its media placement, and different variations of logo so it could be used in different contexts. All the creativity well spent in producing a unified and useful brand guideline.

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Project 2

Retail Excellence Ireland, Ireland's largest retail industry, requested brand guidelines for their marketing efforts. The guide, organized by logo, typography, imagery, and color palette, was user-friendly and easy to navigate. The vibrant color scheme, consisting of primary, secondary, and tertiary colors, embodied the company's essence and vision, attracting attention and guiding future marketing endeavors.